Product Development


Forresters' Beliefs 

We believe product development is paramount to the future growth of the company.

As well as enhancing our own current range of delicious products, we are also keen to work with our customer base to create new and exciting products to suit their needs and cost budgets. Working in long term partnerships with our marinade houses means that we can develop bespoke products which end consumers love to eat.

GAP Analysis 

We have a dedicated NPD department, that carries out market analysis twice a year. We monitor all the latest trends, both in terms of flavour profiles and also packaging innovation. We document our findings, and share this information with our key customers to review seasonal trends and spot where the ready to eat chicken market is heading.
Matching Excellence

Forresters have developed a reputation for providing our customers with excellent benchmark matching ability.

Working with our marinade houses, we pride ourselves that we are able to hit the flavours requested often at first tasting. We work with our customers, to tweak the final marinade flavours in line with their specific requirements. We retain tasting notes, and share these with customers to assist with taste panel sessions.
Find out more about Forresters
View Forresters Product Range

NPD
We do have a limited resource dedicated to NPD work. However, we see our niche as being the ability to spot early the seasonal winner, and then have an exact match available quickly to capitalise on sales in what is such a competitive and fast moving changing environment.
Production
Quality Assurance

Samples
We have a very robust recording system, whereby we document all stages in our sampling process. This proves invaluable for when customers require specific aspects of flavour profile tweaking. We have nutritional predictive software, so we are able to provide customers with accurate nutritional information right from the very beginning of the process.
Production
Quality Assurance

Allergen
It is our policy, where possible, to produce product that is allergen free. Only in extreme situations do we consider adding allergens to recipes, in order to make the finished product as universally acceptable as possible.
Production
Quality Assurance

New Traded Products

Forresters work with a number of trusted, BRC accredited partners in Europe, Thailand, Chilli and Brazil. We are constantly presenting new products to our enthusiastic foodservice & wholesaling community.

We pride ourselves on having “the best” quality value chicken nuggets and steaks on the market. Similarly our Roast Chicken Fillet is, in our opinion, the best on the market today.

These products were developed over many months with our suppliers, and we value the NPD work done by our third party partners greatly.
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